We, at Ananya Finance, have always been cognisant of our responsibilities as a corporate citizen. This reflects in our choice of sectors that we serve through our financial products and services – microfinance, agriculture and impact MSMEs. We believe that integrating social, environmental and ethical responsibilities into the governance of businesses ensures long term success, competitiveness and sustainability.

While contemplating the activity for CSR, we wanted to choose an activity that we could work on year-after-year. This would not only ensure that we gain expertise in the activity but would also ensure sustainability of our interventions. We chose to work in the area of nurturing women entrepreneurship.

 

In the FY 2019-20, Ananya undertook its first-ever CSR activity mandated by the regulation. The details of which are as follows:

 

Nurturing Women Entrepreneurs through Training and Skill Development

2019-20: Under the project, FWWB reached out to 200 women from marginalized communities in the districts of Anand and Kheda in Gujarat. After undertaking livelihood scoping study to understand the demand and supply of various livelihood activities, FWWB focused on select few livelihood activities. Local resource persons were trained as master trainers to ensure longer hand holding support. The shortlisted women were imparted training on financial literacy, financial planning, business planning, livelihood skills etc. These trainings have helped the participants with necessary knowledge and skills to start their entrepreneurial journeys.

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2020-21: The project targeted women between the age group of 18-45 who are socio-economically disadvantaged from low-income households in rural and semi-urban areas and it reached out to 135 such beneficiaries including women in urban, semi urban and rural areas that are engaged in livelihood activities in the district of Gandhinagar in Gujarat. The project aimed at nurturing women entrepreneurship by enhancing their business and livelihood skills.